Before the COVID-19 pandemic wreaked havoc on the airline and travel market, one of the most pressing concerns facing the industry was environmental sustainability.
Today, the air travel market remains 100 percent focused on business resilience and economic recovery. Once the crisis abates and the market stabilizes, expect the focus to return, in large part, to sustainability. Precrisis, the industry accounted for 2.4% of all global CO2 emissions, which put it front and center in sustainability debates.
In January and February 2020, before the coronavirus began to take its effect globally, OAG surveyed more than 2,000 travelers to identify how much value they place on environmentally-friendly options, how far they are willing to go to be green, and what the market can do to satisfy the growing demands for sustainability.
This OAG report explores the impact of environmental concerns
on airlines, airports, online travel agents (OTA) and other providers,
evaluates traveler sentiment and takes an honest look at what can be done, along with the impact of COVID-19.