Pharos
airline pricing and market positioning insight
Powered by Airfares, Pharos gives airline pricing and revenue management teams access to in-depth airfare intelligence. For airlines, airports and OTAs, it identifies new revenue opportunities and delivers a complete view of the market, from real-time snapshots, to classic demand curve analysis.
Unlock fare pricing opportunities, boost revenue, adjust pricing strategies, and access competitive intelligence pricing, for a better understanding of the competitive landscape.
Features and Benefits
Customized view
Establish individually tailored market portfolios, create dynamic price comparison sets and apply filters, custom-made to your airline's needs.
Near Real-time snapshots
See the latest fares within minutes, select your chosen time range, and target competitors to stay ahead.
Actionable Insight
Combine observations and analysis to benchmark against your competition and understand the effects of external events, seasonality and holidays on your revenue management decisions.
Dynamic pricing comparison
Gain immediate visibility of subscribed O&Ds through automated peer group analysis, access visualizations for each O&D, and see up-to-date views of available subscriptions, as they evolve.
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Predict and verify daily revenue decisions, steer prices in the days approaching take-off, and keep them competitive and visible through all channels. Combine Pharos analytics with your revenue management systems and booking curve analysis.
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