The Agent of Change

 

Technology and digital advancements have had a profound impact on the travel industry worldwide over the last decade. From content to contracting to sales to customer-service, digital tools are deeply entrenched in today’s travel ecosystem. Among them, online travel agencies (OTAs) have become a critical component of the travel distribution value chain. OTAs aggregate content, offer convenience, and empower travelers with the ability to compare price and book products.

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