Management changes in any business create a period of uncertainty, and in most cases some degree of change, and the last few weeks have seen some significant management changes amongst the major Chinese Airlines. New leaders have been appointed at China Eastern and China Southern leading to speculation of a possible consolidation and such a play would perhaps make sense given the opening of the new Beijing Daxing Airport later this year.
The opening of the Daxing will over time create more capacity in Beijing but two major airlines moving to a brand-new airport will inevitably impact their operating performance as they seek to attract travellers away from the established airport. It is almost like asking an airline to vacate its position at London Heathrow and relocate to a secondary airport away from the city centre. De-risking that move whilst at the same time creating critical mass would seem difficult, unless you considered a merger or partnership with another carrier.
With Chinese authorities keen to finally develop some real international to international hub activity at Beijing, consolidation of two airlines at the new airport would make great sense and create some “joined up” network thinking. And since China has applied a “one route – one airline” policy towards international services until very recently there is little or no overlap between the two carriers on their international networks suggesting that a powerful consolidated airline could be a way forward. But just what would that mean in terms of network, scale and size?
Perhaps importantly from a positioning perspective, one of the world’s newest airports would be home to one of the largest airlines in the world, as the table below highlights.
Table 1 - Top 20 Global Airlines Assuming China Southern and China Eastern Merge
Source: OAG Schedules Data 2018 Year
“China South-East Airlines” would immediately become the second largest scheduled airline based on capacity provided, just behind American Airlines whilst Alaska Airlines and Japan Air Lines would join the global top twenty.
The combined airline would operate on some 419 international city pairs, placing the carrier ahead of Turkish Airlines who have for many years heavily promoted its network strength and airport pairs served. It would also at the same time make the international network three time larger than Air China’s.
And from an airline alliance perspective the recent withdrawal of China Southern from the Skyteam Alliance creates an attractive position for both carriers to potentially review where they are and who their alliance
partner could be in the next few years.
Equally, airline consolidation can be challenging and on such a scale a daunting task for everyone with numerous operational and commercial issues to be considered. However, a chance to create a new world-leading carrier from a new world class airport with a clear strategic focus on international connectivity may just be too attractive to be ignored. Rarely is there smoke without fire and in this case, it seems that with some smoke being sighted, an opportunity might have a chance of becoming a reality in Beijing.