The Rise and Rise of IndiGo

27 November 2018 / by Becca Rowland

Traditionally, purple has been a colour associated with kings and in the Indian domestic market, IndiGo appears to reign. The airline has steadily increased capacity over the past few years and in turn gained market share. Today, the airline operates two in every five scheduled airline seats in India. Although there are a number of rivals, none have seen the sort of meteoric growth experienced by IndiGo.

indigo blog

Source: OAG Schedules Analyser

In recent weeks, various domestic competitors have complained of tactics aimed at weakening yields and forcing other airlines out of markets. Indeed, none of Jet Airways, Air India, SpiceJet, Go Air and JetKonnect have been able to match the average annual growth of 22% that IndiGo has managed since 2014.

The difficulty for carriers trying to find a foothold in this market is illustrated by the arrival of AirAsia India. While AirAsia India only operates around 5% of domestic capacity, this is an increase from 0.5% four years ago. While IndiGo has more than doubled the number of routes and capacity operated, AirAsia India has grown by a factor closer to eight making it the fastest growing airline in India’s domestic market.


Source: OAG Schedules Analyser

The extent of the IndiGo route network across India means that virtually every new route for an airline, such as AirAsia India, is already operated by IndiGo. Of the 43 routes in the AirAsia India network, all but one appears to compete with IndiGo today.

IndiGo Route Network

Source: OAG Schedules Analyser

However, as the following diagram shows, AirAsia India does not seem to be daunted by the competition. Rather, a number of routes seem to have been added after IndiGo entered the market, as if they follow where IndiGo leads. They have certainly followed IndiGo’s example when it comes to fleet with both airlines operating an all-A320 fleet.

Whatever their strategy, with rising fuel prices and a weak rupee, getting it right will be more important than ever for India’s domestic airlines.

AirAsia India IndiGo route comparison

Source: OAG Schedules Analyser

For more insight on the rapid capacity growth of the Indian market, view our infographic.India on the Move

Topics: Airports

Becca Rowland

Written by Becca Rowland

Subscribe to our blog

02 August 2021 Blog

Global Aviation Stuck in Suspended Animation

Will Hero Joe Come to the Rescue? Marginal reductions in global capacity this week as always hide several regional adjustments in capacity as the ...

14 July 2021 Webinar

WEBINAR | How to manage supply as air travel demand picks up

This month we review the twists and turns of this industry as we head towards a recovery Becca Rowland, Partner, Midas Aviation, John Grant, Chief ...

24 June 2021 Podcast

OAG On Air: in conversation with Gregg Brunson-Pitts, Founder & President at Advanced Aviation Team

In this latest podcast, John Grant talks to Gregg Brunson-Pitts who is Founder & President at Advanced Aviation Team - a private jet charter broker. ...