Your Most Powerful Aviation Data Set

17 July 2015 / by Hiten Patel

Your Most Powerful Aviation Data Set

It’s probably one of the most powerful data sets for airports in their quest for new air service development and yet frequently gets overlooked. Chasing new air services is challenging, time-consuming and can be expensive but once secured, those new services are a crucial test of an airport’s market worth.

At OAG, we’ve been working on a market stimulation curve for airports in Asia. By taking existing indirect traffic demand and monitoring traffic growth on new services launched across some 2,500 city pairs, we’ve developed a ‘Stimulation Curve’ that shows the power of new services.


Our analysis reveals that an existing indirect market size of some 100,000 could reasonably expect to see an increase of over 50% once a new direct service is introduced in Asia. With nearly 2,000 city pairs in the continent with current demand of between 25,000 and 100,000, the opportunity for every airport to develop and use their own regional stimulation curve using OAG aviation data is compelling.

To see the market stimulation curve in action, read our full report on Asia's rise by clicking the button below.

Download report now If you enjoyed this, you may like to read:


Topics: Airports, Airlines, Asia

Hiten Patel

Written by Hiten Patel

Digital Marketing Executive

Subscribe to our blog

02 August 2021 Blog

Global Aviation Stuck in Suspended Animation

Will Hero Joe Come to the Rescue? Marginal reductions in global capacity this week as always hide several regional adjustments in capacity as the ...

14 July 2021 Webinar

WEBINAR | How to manage supply as air travel demand picks up

This month we review the twists and turns of this industry as we head towards a recovery Becca Rowland, Partner, Midas Aviation, John Grant, Chief ...

24 June 2021 Podcast

OAG On Air: in conversation with Gregg Brunson-Pitts, Founder & President at Advanced Aviation Team

In this latest podcast, John Grant talks to Gregg Brunson-Pitts who is Founder & President at Advanced Aviation Team - a private jet charter broker. ...