The Skift Travel Health Index records and benchmarks travel performance year-on-year, providing valuable data-driven insights. OAG helps enable Skift's Travel Health Index by providing flight data (powered by OAG Metis).
The Skift Travel Health Index recorded a 2% uptick in March 2025, highlighting the resilience of the global travel industry. Keep reading for insights from the Skift team in the Skift Travel Health Index: March 2025 Highlights.
Highlights from this month's Skift Travel Health Index include:
- U.S. tourism is softening, with the biggest impact on declining international travel coming from Canada. There was a sharp 22% decline in flight bookings from Canada in February, straight after President Trump talked about making Canada a U.S. state.
- Global inbound travel to the U.S. is also declining slowly, with data revealing a slowdown in booking passengers from several key inbound markets compared to 2024. (Bookings fell 15% from France in February and 12% in March, around 8% from Italy in both months, and 15% from Brazil). Demand did increase in other markets, however, such as the UK, Japan, and South Korea.
- Price-sensitivity and last-minute bookings are on the rise, with travelers delaying booking decisions closer to travel dates due to growing uncertainty in travel plans. The proportion of last-minute bookings increased 5% above average in March 2025.
- Luxury travel remains strong, with high-income travellers showing continued interest in U.S. travel.
- Examining regional trends, travel in Asia-Pacific, Latin America, the Middle East, and Africa remains robust, with these markets showing little sign of disruption from recent developments in the United States.
Download the latest Skift Travel Health Index Highlights here.