Sky to Suite: How the Hospitality Industry Can Use Aviation Data to Maximize Growth

In today's competitive hospitality landscape, operational efficiency and cutting-edge guest experiences are the expectation, not the exception. This means hotel and accommodation providers are under increasing pressure to make investments that maximize guest experience and back-end operations – and in doing so, generate profitable returns.

Thankfully, the hospitality industry has entered the “everything-data decade.” From determining superior service delivery to resource optimization, the transformative power of cutting-edge insight and analytics is reshaping the complex accommodations landscape. Financial success hinges on “everything-data”, and in this article, we’ll explore how hospitality companies across the globe can use aviation data to enhance their operations and improve the guest experience.

THE POWER OF AVIATION DATA

As the "everything-data decade" progresses, we can expect the role of data analytics will continue to expand. This includes the integration of aviation data, which can play a crucial role in helping hospitality brands to tap into travel patterns, demographic trends, and popular markets. Remaining agile in the modern market starts with maximizing hospitality investments – and that all comes down to data.

Let’s take a look at how aviation data is being used across the hospitality industry to power growth and guest experiences.

FORECASTING DEMAND

With passenger booking data and forward-looking schedules data, hospitality companies can understand the volume of passengers visiting a location and create accurate forecasts based on market share to optimize pricing strategies. Analyzing new routes and flight schedules enables hoteliers to identify potential new markets and grow revenue. Schedules data can also help hotels plan for significant seasonal influences or attractions.

MANAGING PERFORMANCE

Hoteliers use historical and real-time global schedules data to understand performance vs capacity compared to last year.

IDENTIFYING UNTAPPED MARKETS

New airline routes result in increased demand for hospitality services. Increased frequency and capacity of existing routes creates expansion opportunities for hotels and resorts, placing more target customers at their destination.

portfolio expansion

Aviation data plays a valuable role in helping select an optimal location for a new property. Flight schedules data informs which cities receive the most international flights - giving hotels the opportunity to select locations that attract a global clientele.

TARGETED MARKETING

Hotels and resorts can identify key feeder markets based on global flight schedules data to target specific demographics with marketing campaigns. For example, if there's a new direct flight from a particular city, the hotel can tailor promotions to attract guests from that region.

DYNAMIC PRICING

A more recent development in hotel revenue management is dynamic pricing strategy based on real-time flight status data. If there's an unexpected increase in demand due to flight cancellations or delays, hotels can adjust room rates accordingly.

DATA SETS HELPING HOSPITALITY ORGANIZATIONS GROW

Which data sets do hotels and accommodation providers need to gain more market insight?

Historical and forward-looking global flight schedules from 900+ carriers to analyze year-on-year frequency and capacity and new routes. Predict peak travel times and identify key feeder markets to target marketing strategies. Compare schedules over time to analyze market trends.

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Understand the number of passengers on a route and identify where passenger traffic originates, connects and ends. Gain insights into passenger demographics and analyze data by point-of-sale, country and region.

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Hospitality and vacation package companies can use airfares to help determine package prices, ensuring they remain competitive. Higher priced airfares could indicate increased demand for the destination, allowing hoteliers to react and update their room rate and take advantage of increased revenue. Understand which room types are being booked as part of a package, at what price, the average length of stay, board basis and more.

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Real-time flight status data enables ground transportation and car rental companies to predict passenger flow, react to delays and cancellations and allocate resources accordingly. An increase in delays and cancellations is also likely to mean that accommodation will be in high-demand, so hoteliers can utilize this insight to adjust their room rates accordingly. Status data also enables hotels and resorts to provide passengers with up-to-date flight information and enhance their customer experience.

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Analyze potential number of passengers using our forward-looking and historical seats data by flight and cabin level. Seats data transforms operational processes for hotels, tourism boards and car rental companies by providing a fuller overview of passengers. This allows them to resource plan, forecast financials and implement initiatives accurately and effectively using OAG seats data.

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By leveraging these advanced analytics and technology-driven strategies, hospitality businesses can identify market demand and guest preferences – driving higher occupancy rates, boosting revenue, and achieving substantial returns on investment.

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