Discover our latest report that explores how dynamic pricing and shopping data will revolutionize the airline industry by 2025, driving unprecedented revenue growth and customer satisfaction.
As we’ve entered 2025, the airline industry is on the verge of a long-anticipated revolution in retailing - finally moving towards a truly data-driven, dynamic offer model that could redefine how flights and ancillaries are priced on airline websites.
For years, the airline industry has explored the potential of dynamic and continuous pricing to enhance top-line growth, especially with the rise of New Distribution Capability (NDC). However, many carriers still rely on outdated pricing systems that fail to fully reflect real-time market dynamics, such as competitor pricing and customer demand.
At the heart of this evolution lies Shopping Data - real-time data organically generated by passengers through flight searches (demand component) and the corresponding airfares and ancillary pricing displayed to them on airline and OTA websites (pricing component). For the first time, this industry-wide Shopping Data is now available to individual airlines, providing unprecedented visibility into live search patterns and price fluctuations beyond their own platforms.
By leveraging these insights, airlines can go beyond “conventional” dynamic pricing, enabling truly continuous offers that adapt to real-time market conditions, incorporating both competitor pricing and shifting demand.
In our latest report you will discover:
- The untapped potential of Shopping Data
- How Shopping Data allows airlines to move beyond traditional pricing
- The key to moving to truly dynamic offers
- Tackling operational and data sensitivity challenges
