Skift Travel Health Index: May 2024

The global Skift Travel Health Index now benchmarks year-on-year, since 2023 was a year of recovery for the industry. In May 2024, the Travel Health Index is up 3% year-on-year. Keep reading for insights from the Skift team in the Skift Travel Health Index: May 2024 Highlights.

OAG helps enable Skift's Travel Health Index by providing flight data (powered by OAG Metis).  The Index records travel performance along with other key data points and is a vital source to track the travel industry’s recovery from the COVID-19 pandemic.  

The Skift Travel Health Index is 103 in May 2024.

Skift May 2024

Highlights from this month's Skift Travel Health Index include:

  • Events around the world have contributed towards a boost in travel performance
  • In Japan, 2024 has been an exceptional year for tourism with flight and hotel searches up 20% to 30% compared to last year. Tokyo's record-high growth in hotel performance was partly driven by multiple music events in Tokyo Dome
  • Germany is another top country seeing growth over 2023 levels - partly driven by a series of events hosted in Berlin during May 2024
  • Brazil has also seen growth, with Rio de Janeiro hosting Madonna's final concert of her Celebration Tour in May 2024 which attracted more than 1.6 million fans

" The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. This aligns with Skift Research's prediction of a transition from recovery to stable, moderate growth for the travel industry in 2024." - Saniya Zanpure

Download the latest Skift Travel Health Index Highlights here.

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