Business Or Leisure? The Trend To Blended Travel

How is business travel changing?

This month, OAG's Chief Analyst, John Grant and Becca Rowland, partner at Midas Aviation, were joined in the morning by Gary Bowerman, Director of travel consulting & consumer research firm Check-In Asia and then in the afternoon, Linda McNairy, Global Vice President - Strategic Meetings at American Express Meetings & Events.

Our experts took a look at how business travel is changing, and whether there's a move toward a more blended travel experience, where travelers use business travel for leisure and vice versa.
Topics discussed include the usual monthly data from OAG, followed by conversation covering:

  • How is the way we book business travel changing?
  • What is the value of blended travel?
  • How do different generations approach business and leisure travel?
  • Implications for airlines.

Below, you can re-watch either session and download the accompanying presentation slides.

Morning Webinar Session:

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Afternoon Webinar Session:

 

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Quick Recap:

If you're short on time, try this three minute recap of some highlights from the afternoon session.

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