Building A Deeper Buyer Picture
For retailers and brand owners, opening up an outlet in an airport or launching new products are both ripe with opportunity but inherently difficult. With reliable and steady foot traffic, an audience that often
has time to kill, and limited competition, airport retail can be extremely profitable.
Still, retailers and the brands they sell also face significant challenges to create a successful operation. From security and the red tape that comes with opening up an outlet to unreliable travel patterns, the airport retail space offers unique roadblocks. What many leading airport retailers have found is that there is also immense opportunity to drive personalisation and capitalise on the knowledge of the buying audience.