London, 26th June 2024 - OAG, the global leader in travel data and insights, announces the release of its latest industry report, "The Future of the Airline Passenger Experience."
This comprehensive report explores three pivotal aspects reshaping the modern air travel experience: Flight Booking, Inflight Entertainment, and Airline Loyalty. Each section offers profound insights into the transformative impact of technology, data, and innovation on passenger interactions with airlines.
Key highlights include:
1) Flight Booking: The report analyzes the impact of technological advancements on passenger journey planning and booking. It explores how advanced digital platforms and personalized experiences are set to redefine the booking process, enhancing convenience and flexibility for travelers.
2) Inflight Entertainment: The analysis delves into the evolution of entertainment systems aboard aircraft and traces the journey from communal screens to personalized streaming services. It underscores how technology continues to reshape the inflight experience, offering passengers an expanding and increasingly immersive offering of entertainment and retail choices at their fingertips.
3) Airline Loyalty: The report illuminates shifting dynamics in customer engagement within the airline industry. Traditional loyalty models are evolving into more flexible approaches as airlines strive to forge deeper connections with a new generation of travelers and adapt to evolving expectations.
Jeremy Burke, Chief Commercial Officer at OAG, commented, "The airline industry is undergoing a transformative shift propelled by technology and data. The Future of the Airline Passenger Experience report provides a comprehensive exploration of these transformations, highlighting how airlines and the aviation industry leverage innovation to enhance every facet of the passenger journey."
The report also presents opportunities for growth in the airline sector, underscoring OAG's commitment to providing valuable resources for industry stakeholders navigating this dynamic landscape.
Download "The Future of the Airline Passenger Experience" →
About OAG:
OAG is the leading data platform for the global travel industry, powering the growth and innovation of the air travel ecosystem. It has the world’s largest network of flight information.
In 2023, OAG acquired Infare, the leading provider of competitor air travel data, empowering airlines and other travel industry players to make effective pricing decisions.
Together, OAG and Infare form part of the most trusted data platform for aviation and make travel better by empowering the global travel industry with high-quality, relevant datasets covering the whole journey from planning to customer experience.
Headquartered in the UK, with operations in the USA, Denmark, France, Germany, Singapore, Japan, China, and Lithuania.
All media enquiries to pressoffice@oag.com