Macau International Airport (MFM), which began operating in November 1995, is growing at record-breaking rates. In 2018, the airport managed 8.26 million passengers, a year-on-year increase of 15 percent, facilitated more than 65,000 aircraft movements, a 12 percent increase over 2017, and handled 7.8 million total trips.
Macau International Airport uses OAG’s Schedules and Traffic Analyzer modules to constantly model and evaluate global air passenger flows and indirect traffic patterns across the Southeast Asian market. The data-driven intelligence enables MFM to understand where traffic originates, connects and ends, predict future demand, monitor competing airport networks and get a clear view of the entire market landscape.
With Macau's growth, air space congestion is also increasing – today, the airport connects to 54 regional destinations by 28 airlines and faces a tough competitive landscape, one that is especially challenging for a small airport. MFM sits within 150km of six larger airports in the Great Bay Area (GBA) that are rapidly expanding with new terminals, runways and destinations – and all competing for traffic to and from the surrounding 11 cities.
MFM was already an attractive option for travelers. The airport is less congested than its neighboring hub Hong Kong International Airport (HKG), making it easier to get passengers out on time. MFM also has a strong LCC capacity share (28 percent), which makes it a great choice for travelers looking for low-cost or niche flight options. Still, the airport saw ample opportunity to raise its profile as a true contender in the battle for the bay.
To be successful, MFM needed a full view of global traffic and connections to intelligently assess new markets that could be pitched to both local airlines and inbound operators. Macau Airport turned to OAG for the most reliable, configurable, and comprehensive analysis.
The analytical insight obtained through origin and destination (O&D) reports in OAG’s Traffic Analyzer makes a strategic difference for MFM by enabling the airport to identify unserved markets to capitalise on. The airport instated new service to Chinese cities, like Xuzhou and Yiwu, for example, based on insight from Traffic Analyzer. Ultimately, OAG’s analytical platform enabled MFM to:
With OAG’s partnership, Macau’s airport drives competitive advantage, operational efficiencies and informed decision making that would be impossible without reliable and customizable analysis and intelligence. The impact of leveraging these data-driven insights is noteworthy:
With the world’s largest network of schedules and status data, and leading-edge analytics tools, OAG provides customers with the data solutions and analytics services they need to make smarter decisions, grow their businesses, create exceptional customer experiences and take advantage of industry changes faster.
Eric Fong, Director of the Marketing department at Macau International Airport
Celia Lao, CEO of AirAsia, Hong Kong and Macau
OAG’s air travel data and insight has become the number one choice for airlines, airports and other key travel industry players across the globe. OAG provides customers with the data solutions and analytics services they need to make smarter decisions, grow their businesses, create exceptional customer experiences and take advantage of industry changes faster.