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Building a Deeper
Buyer Picture

For retailers and brand owners, opening
up an outlet in an airport or launching new
products are both ripe with opportunity
but inherently difficult. With reliable and
steady foot traffic, an audience that often
has time to kill, and limited competition,
airport retail can be extremely profitable.

Still, retailers and the brands they sell
also face significant challenges to create
a successful operation. From security
and the red tape that comes with
opening up an outlet to unreliable travel
patterns, the airport retail space offers
unique roadblocks. What many leading
airport retailers have found is that there
is also immense opportunity to drive
personalisation and capitalise on the
knowledge of the buying audience.