passenger booking analytics

understand passenger flows across markets, routes & hubs

Understand where passengers originate, connect and end, including point of sale, so you can spot market shifts early, prioritise the right markets and make confident planning decisions using trusted passenger booking data.

WHY PASSENGER DEMAND INSIGHT MATTERS

Passenger demand is constantly shifting as traveller behaviour, airline networks, and market conditions evolve. Understanding where passengers travel, how they connect, and where demand is growing or declining is critical to route development, network planning and investment decisions.  

Without visibility into real passenger journeys and demand patterns, decisions risk being based on capacity rather than reality. 

850x850 Bookings

UNDERSTAND DEMAND ACROSS ROUTES, HUBS & MARKETS THAT MATTER

reveal true origin & destination demand

Analyse where passenger journeys begin, connect and end across markets, routes and hubs, including point of sale. Reveal true demand patterns, including connecting flows, so decisions are based on how passengers travel, rather than assumed demand.  

identify & prioritiZe demand-led growth opportunities

Track how passenger demand has changed over time and forecast how it is likely to evolve across routes and regions. Use historic booking trends and forward-looking insight to validate new route opportunities and prioritise growth with confidence. 

benchmark traffic, fares & competition across markets & routes

Compare passenger volumes and average fares across airlines, routes and markets to understand competitive demand patterns, identify market share gaps. 

FROM BOOKINGS DATA TO TRUE DEMAND INSIGHT

Passenger Booking Analytics helps you move from individual bookings to a clear view of passenger demand,
journeys and market dynamics, so you can understand how people really travel and act with confidence. 

Understand True PASSENGER DEMAND

Analyse origin and destination demand across non-stop and connecting journeys to see where passengers begin, connect and end their trips. Focus on specific routes, hubs, carriers, cabins and points of sale to answer precise demand questions that schedules alone can’t reveal.

O&D REPORT

See how passengers move through markets

Explore how passenger traffic flows through hubs and networks, including local, behind, bridge and beyond traffic. Identify where demand concentrates, how hubs capture traffic and where leakage or opportunity exists across routes and regions.

Mix Report-1

Benchmark demand and competition

Compare passenger volumes, average fares and market share across airlines, routes and markets. Rank top carriers, airports and origin markets to see where demand is shifting or being captured.

Traffic Top X (1)

Share insight and reports

Export clean, consistent reports and data tables in various formats to support route development, forecasting, investment analysis and stakeholder discussions. 

Instant Exports

BUILT FOR TEAMS THAT NEED TO UNDERSTAND DEMAND

Passenger Booking Analytics supports aviation and travel teams who need clarity on how passengers
are really travelling and what that means for planning and growth. 

airlines

airports & route development

Identify true origin and destination demand, understand connecting flows and build stronger route development cases. 

routes-1

consultants & analysts

Analyse market demand, benchmark routes and deliver evidence-based insight to support strategic recommendations. 

consultants

Tourism, government & destination

Understand inbound and outbound demand, assess market performance and inform aviation and tourism development strategies. 

HOW DEMAND INSIGHT INFORMS CRITICAL DECISIONS

Passenger Booking Analytics supports high impact, demand-led decisions across aviation.

Validating route and market demand to prioritise planning, development and investment. 

Identifying and prioritising route development opportunities based on true origin-destination demand. 

Benchmarking passenger demand, market share and average fares across competitors, routes and regions.

Understanding how passengers connect through hubs and networks to assess hub performance, leakage and connectivity strategy. 

Analysing point of sale to target origin markets and understand where demand is truly generated.

Building clear, evidence-based business cases for network changes, infrastructure investment and market growth.