The Skift Travel Health Index records and benchmarks travel performance year-on-year, providing valuable data-driven insights. OAG helps enable Skift's Travel Health Index by providing flight data (powered by OAG Metis).
2024 marked a significant milestone for the global travel industry, representing the first full year of unrestricted travel across all regions since the pandemic. This is reflected in the Skift Travel Health Index which reached 109 in November 2024, signifying a 9% year-on-year increase. Read more insights from the Skift team in the Skift Travel Health Index: November 2024 Highlights.
This month's Skift Travel Health Index explores 3 trend predictions for 2025:
- Asia's emergence as a global travel powerhouse, driven by a combination of pent-up demand and relaxed travel restrictions, has contributed to the overall growth of the global travel industry.
- The momentum of live tourism, driven by major music and sporting events scheduled to take place around the world, is expected to continue.
- The short-term rental sector is expected to grow moderately in 2025, driven by their affordability compared to hotels in certain destinations.
Download the latest Skift Travel Health Index Highlights here.