The Skift Travel Health Index records and benchmarks travel performance year-on-year, providing valuable data-driven insights. OAG helps enable Skift's Travel Health Index by providing flight data (powered by OAG Metis).
The index for January 2025 stands at 102, a 2% increase in year-over-year performance, indicating moderate growth for the travel industry. Keep reading for insights from the Skift team in the Skift Travel Health Index: January 2025 Highlights.
Highlights from this month's Skift Travel Health Index include:
- Asia is set to re-establish itself as a premier travel destination in 2025, with growth anticipated in air
passenger volume and leisure spending, aided by initiatives such as easing visa policies and targeted tourism campaigns. - Thailand is expecting 40 million international visitors in 2025, up from 36 million in 2024 - helped in part by the filming of the third season of the popular TV drama 'The White Lotus'.
- All travel sectors in January 2025 indicate growth compared to the same time last year, though hotels show the smallest increase.
- Mexico and Thailand show significant increases in hotel rates, exceeding 50% - by contrast, Singapore hotels have significantly declined by 23%.
Download the latest Skift Travel Health Index Highlights here.
