Skift Travel Health Index: March 2024

The global Skift Travel Health Index now benchmarks year-on-year, since 2023 was a year of recovery for the industry. In March 2024, the Travel Health Index is up 5% year-on-year. Keep reading for insights from the Skift team in the Skift Travel Health Index: March 2024 Highlights.

OAG helps enable Skift's Travel Health Index by providing flight data (powered by OAG Metis).  The Index records travel performance along with other key data points and is a vital source to track the travel industry’s recovery from the COVID-19 pandemic.  

The Skift Travel Health Index is 105 in March 2024.

Skift Mar 24-1

Highlights from this month's Skift Travel Health Index include:

  •  Asia Pacific continues to trend 12% above 2023 levels. 
  • China continues to lead travel growth this year, with Japan, Hong Kong, and Turkey following closely behind.
  • Japan has registered 17% year-on-year growth, due to a combination of factors including the peak of Cherry Blossom season, an increasing demand that has built up over previous years, and the Yen's decrease in value.
  • Turkey is experiencing a surge in travel, driven by a growing demand for relaxing and luxurious travel experiences and the Turkish Lira weakening.

" The Travel Health Index in March 2024 shows an overall softening trend compared to the previous month, with the index dropping by 4 pp. However, some countries continue to showcase robust growth, with China, Japan, and Hong Kong at the forefront with double-digit growth levels." - Saniya Zanpure

Download the latest Skift Travel Health Index Highlights here.

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