The global Skift Travel Health Index now benchmarks year-on-year, since 2023 was a year of recovery for the industry. In June 2024, the Travel Health Index is up 4% year-on-year. Keep reading for insights from the Skift team in the Skift Travel Health Index: June 2024 Highlights.
OAG helps enable Skift's Travel Health Index by providing flight data (powered by OAG Metis). The Index records travel performance along with other key data points and is a vital source to track the travel industry’s recovery from the COVID-19 pandemic.
The Skift Travel Health Index is 104 in June 2024.
Highlights from this month's Skift Travel Health Index include:
- While North America saw a slight dip, all other regions maintained or improved their performance.
- Europe in particular is experiencing a strong summer travel season, driven by good weather.
- Russia experienced the most significant growth in terms of country levels and may be on track to exceed 2023 tourist arrival numbers, due in large part to strategic initiatives like the "Discover Russia" campaign and visa-waiver programs.
- Japan is experiencing a natural slowdown following the busy cherry blossom season, but travel performance in June 2024 remains 7% higher than the same period in 2023.
" Europe and Russia are capitalizing on favorable weather conditions for a strong summer season. Russia, in particular, is rebounding due to marketing initiatives and visa waiver programs. These efforts are boosting tourist arrivals, pushing the country's tourism industry towards a strong summer season." - Saniya Zanpure
Download the latest Skift Travel Health Index Highlights here.
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