Skift Travel Health Index: January 2024

The global Skift Travel Health Index now benchmarks year-on-year, since 2023 was a year of recovery for the industry. In January 2024, the Travel Health Index is 114, meaning global travel performance is 14 points higher than in January 2023.  Keep reading for insights from the Skift team in the Skift Travel Health Index: January 2024 Highlights.

OAG helps enable Skift's Travel Health Index by providing flight data (powered by OAG Metis).  The Index records travel performance along with other key data points and is a vital source to track the travel industry’s recovery from the COVID-19 pandemic.  

The Skift Travel Health Index is 114 in January 2024.

Highlights from this month's Skift Travel Health Index include:

  • The Asia Pacific region is recovering well, with China at the forefront. Other countries like Hong Kong, Thailand, and Indonesia, which rely on Chinese travelers, have also improved.
  • Airlines are on a strong growth trajectory, gaining 24 percentage points (pp) over January 2023.
  • The car rental sector sees even stronger growth, with a YoY increase of 26 pp.
  • When it comes to vacation rentals, however, there is a noticeable softening trend.

" As we enter 2024, the travel industry is poised for strong growth, building on the recovery momentum of 2023. The Skift Travel Health Index now benchmarks performance year-on-year, moving away from the 2019 benchmark. In January 2024, the index stands at 114, a 14-point increase from January 2023, signaling continued resilience and expansion in the industry. " - Saniya Zanpure

Download the latest Skift Travel Health Index Highlights here

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