Why Aviation Intelligence Needs to Move at the Speed of Decisions

Aviation has always been a fast-moving industry; routes open and close, competitors pivot, markets shift in ways that even the most seasoned analysts don't always see coming. And yet, for years, the tools many aviation professionals have relied on to understand those shifts have struggled to keep pace.

That gap between the speed of the market and the speed of insight is something I've thought about a great deal, and it's also what drove us to build OAG Analyser+. This is the product that I’m most excited to talk about right now. But there’s more coming, this is just the beginning in building aviation intelligence for every decision.

The answers you need, exactly when you need them

It's a pattern I hear described regularly across the industry. An analyst has a clear question in front of them. But before they can begin to answer it, they're an hour into pulling files, cleaning exports, and cross-referencing schedules just to create a view worth analysing. The question and data haven't changed, only time has been lost. That's a workflow problem, not an analytics problem.

OAG's data is extraordinarily deep: 900+ airlines and 20+ years of schedules history, with 400,000+ daily schedule changes and 4 million status updates tracked every day. The question was never whether we had the right data. It was whether the experience of accessing it was fast enough, flexible enough, and intuitive enough to match the pace at which decisions need to be made. Analyser+ is our answer to that, giving you the fastest and most accurate view of global aviation intelligence.

The intelligence behind better decisions

The development of Analyser+ began by looking at the answers our customers wanted from our data; what were the decisions they needed to make. This insight uncovered the intelligence required to power Analyser+.

Let’s consider what a capacity planning team at an airport actually needs on a Monday morning. They're not asking what does our schedules database contain? They're asking:  Which carriers are growing this season? Where are the gaps in our connectivity? How do our peak periods compare to last year? Those are decision questions, not data questions.

This led us to a set of principles that run through everything in the product:

• Speed is non-negotiable. The cloud architecture behind Analyser+ delivers query performance that puts answers in front of users in seconds, not minutes.
• Flexibility has to be genuine. With over 150 dimensions and 14 metrics, users can build exactly the report view they need, not the one a template forces on them.
• Export-readiness is part of the answer. Insight that can't easily move into an Excel file, a Power BI dashboard, or a board presentation isn't complete. One-click exports are not a nice-to-have.
• Visualisation is part of analysis, not a final step. When charts, maps, and data tables respond to each other dynamically it makes it easier to spot patterns, compare trends and share the story behind the numbers.

On AI: a word about what it should and shouldn't do

AskAnalyser, the AI capability within Analyser+, lets users query the platform in plain English and get a decision-ready chart output instantly. No configuration or filter-building required. You ask the question; it sets the parameters.

That matters most in two situations. First, for users who know what they want to find out but don't want to navigate a report-building workflow to get there. Second, for occasional users who need quick answers without needing to become power users of the platform first.

What AskAnalyser doesn't do is replace analytical judgment. It accelerates the path to the right starting point. From there, users can interrogate further using Insight Builder; adjust time windows, run period comparisons and export.

The professionals using Analyser+ bring the domain expertise, the best analytics tools make expertise faster and more precise.

What this means across sectors

One of the things I'm most proud of with Analyser+ is that it was designed to serve a genuinely broad set of users without feeling generic.

An airline network planning team and a financial analyst modelling airline risk are looking at some of the same underlying data, but they're asking fundamentally different questions. The platform has to meet both of them where they are.

• For airlines: rapid competitor benchmarking, network change impact analysis, and schedule validation are the recurring needs. Analyser+ supports all three without requiring bespoke queries every time.
• For airports: understanding peaks and quiet periods, monitoring which carriers are growing or contracting, and building the evidence base for new route conversations.
• For consultants and government agencies: the ability to turn a client brief into a tailored, export-ready report in a fraction of the time it previously took.
• For financial institutions: historical depth combined with forward-looking capacity data, in formats that feed directly into proprietary models.

The longer view

OAG has been a part of aviation intelligence for nearly a century. That heritage means something, but only if we pair it with products that reflect the standards of today, not the constraints of the past.

Analyser+ represents our clearest statement of what we think aviation analytics should look like: fast, accurate, flexible, and built for the decisions that professionals across the industry are making every day. Not a dataset to be interrogated, but a tool that meets you at the question and helps you get to an answer you can act on.

That's what we built. And it's just the beginning.