Baarb A.I. Innovation in Travel | OAG

Travel booking tool earns the OAG Award for AI Innovation at 2018 Phocuswright Conference

LOS ANGELES – Nov. 15, 2018 – Baarb, an enterprise B2B platform helping global travel brands deliver hyper-relevant search results based on travelers' preferences, has won the OAG Award for AI Innovation at the 2018 Phocuswright Conference. Presented by OAG, the world’s leading intelligence provider to the air travel ecosystem, the award recognizes Baarb’s innovative approach of leveraging AI to advance the travel industry.

Each year, the OAG Award for AI Innovation is presented to the Phocuswright Summit company that delivers the most innovative customer-centric solution using artificial intelligence. Baarb’s solution, BaarbPro, uses AI to tailor search results based on consumer preferences, allowing travel brands to increase the probability of conversion by offering more relevant recommendations. OAG will provide Baarb with its Data Solutions Startup Package, which enables tech innovators to easily and seamlessly integrate OAG’s intelligence into applications and systems.

“Billions of critical decisions are made across the travel ecosystem every single day – and they are all powered by information, intelligence and analytics,” said Vipul Nakum, CPO at OAG. “Baarb is a shining example of this in action. The solution leverages AI to create highly-relevant and personalized booking experiences that delight travelers and improve conversions. We’re thrilled to recognize their team and look forward to partnering to fuel their growth.”

“We believe the greatest impact for AI going forward is in vertical specific applications, and we’re honored to be recognized by OAG for the innovation we’re bringing to the travel industry,” said Barbara Parshall, Co-Founder and CEO of Baarb.


About OAG

We are the leading provider of digital flight information and our customers span the entire global travel ecosystem from airlines, airports, government agencies and aircraft manufacturers to travel technology leaders and service providers.

At the forefront of the travel market for years, we have the world’s largest network of air travel data including the definitive schedules database of more than 980 airlines and the most extensive flight status information database in the market, tracking 96% of commercial flights.

We help our customers solve strategic, commercial and operational problems through a wide variety of solutions, from data APIs and dynamic multi-frequency data feeds to the delivery of high-value business insight through our analytics platform. 

Today, OAG’s customer network includes the world’s largest airlines and airports, online travel agents (OTAs), the largest booking engines in Europe and the top travel, technology and e-commerce leaders across China, India, Indonesia, Latin America and North America.      

Headquartered in the UK, OAG has global operations in the USA, Singapore, Japan, Lithuania and China.

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