PASSENGER BOOKING DATA
UNDERSTAND INTERNATIONAL TRAFFIC FLOWS
BUSINESS BENEFITS
UNDERSTAND MARKET TRENDS AND COMPETITORS
Analyze passenger traffic and average flight price history to understand where traffic originates, connects and ends. Monitor competitor activity, benchmark and compare airline price trends for different routes and analyze point of sale and point of origin. Identify opportunities and grow market share.
DRIVE INTERNATIONAL DEMAND
Discover the origin of inbound tourists to work with airlines and airports to create more direct flights, increasing tourism and hospitality revenues.
SUPPORT INVESTMENT DECISIONS
Conduct deep-dive research on opportunities and validate data to aid aviation and travel industry investment decisions.
IMPROVE OPERATIONS AND SERVICES
Analyze passenger flows to improve operations and passenger experiences. Create offerings based on flow of passengers, at any given time and direct investment and resources accordingly.
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DATA DELIVERY
Understand where air passenger traffic originates, connects and ends, analyze point of sale by country and region. Forecast traffic for new airline routes and model the economic impact of adding them to your schedules. Using MIDT data (Marketing Information Data Tapes) our 'passenger traffic' stats are based on GDS bookings data and underpinned by OAG’s airport database.