OAG bags brand excellence award
11 January 2007
OAG has been awarded for brand excellence in the Travel Solutions category in “The BrandLaureate Awards” this week at the Shangri La Hotel in Kuala Lumpur, Malaysia. Fred Seow, Vice President Asia Pacific, received the award conferred by The Asia Pacific Brands Foundation.
The BrandLaureate Awards is an annual event where best brands in Malaysia and Asia Pacific are recognised. Every year, a selection committee identifies a list of brands based on a 300- point judging criteria which includes brand strategy, culture, communications, equity and performance. The shortlisted brands are then audited by the Process Auditor, PricewaterhouseCoopers. The winners are finalised by the Asia Pacific Brands Foundation Board of Governors headed by YAM Tunku Tan Sri Imran Ibni Tuanku Jaafar.
“We are indeed excited and proud to be given this distinguished award. This recognition is a testament to OAG’s continued efforts in translating our company’s vision and mission into reality. We constantly aspire to meet and exceed our customers’ expectations and look towards reinforcing OAG’s global reputation and expertise in information management and distribution in the travel and transportation industry, ” commented Fred Seow, Vice President, Asia Pacific.
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For further information please contact:
Fionna Wee / Eunice Yap, OAG Asia
T: +65 9682 4288 or 6395 5877 FWee@oag.com EYap@oag.com
About The Asia Pacific Brands Foundation
The Asia Pacific Brands Foundation (APBF), a not-for-profit organisation is dedicated to the promotion and improvement of branding standards in Malaysia and the Asia Pacific.
Administered by a Board of Governors, it was set-up in August 2004, by a group of dedicated professionals who had a strong interest and desire in nation branding.
The APBF’s mission is to educate and disseminate the importance of branding to Malaysian businesses and the public, with the aim of a branding culture aided by best practices.