Press Releases 2005
Advertising Takes Off with ad 2-one
5 August 2005
OAG, the world’s largest provider of flight schedules and online travel information, has announced the appointment of London-based online ad sales and marketing company, ad 2-one, to increase online advertising sales across OAG’s network of websites.
The introduction of new advertisers such as Am-Ex, Vodafone, BT and British Airways has already doubled advertising sales on OAG compared to last year. OAG is confident the new ad sales focus from ad 2-one will deliver new clients and increase revenue.
Charles Barber, Head of Internet & e-Business at OAG commented “ad 2-one has an excellent existing client base and came highly recommended by media buyers and agencies. Their pro-active and down-to-earth approach, coupled with the ability to truly understand their customers’ requirements, made our decision to appoint them an easy one.”
Kristy Houtman, Head of Business Development, ad 2-one, added “This is an exciting win for ad 2-one as OAG offers advertisers the opportunity to be associated with a trusted brand within a compelling environment. OAG provides advertisers with a direct link into high net value individuals who are active, frequent online purchasers of a wide variety of goods.”
A recent independent survey confirmed OAG users as being predominantly well-off, sophisticated, cultured urbanites, of middle age, many with a family of secondary school age children. They are likely to live in a town or large city in SE England or in Europe outside the UK.
They are mostly homeowners and work full-time in professional, senior or middle manager positions. A second, significant, number of users are female, younger and work in corporate and other offices in a clerical capacity, probably as PAs and administrators.
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For additional information please contact
ad 2-one
Kristy Houtman
Head of Business Development
Tel: +44 (0)20 7291 9935
khoutman@ad2-one.co.uk
OAG
Duncan Alexander
Managing Director Business Development
Tel: +44 (0)1582 695476
dataservices@oag.com
or: Margareta Stanley or Amy Green at DBA, tel 44 (0)207 930 8033
or e-mail info@nchl.demon.co.uk or dba@nchl.demon.co.uk
Images available
Tel: 07795 280 169
tonyevans@contactmc.co.uk
- Kristy Houtman
- ad 2-one and OAG logos
- Web site screen shots
About OAG
OAG is a global content management company specialising in the provision of travel and transport information.
OAG’s expertise is in managing large amounts of data and building applications and products to get that information into the hands of people who need it.
OAG holds a breadth of travel related content. It is best known for its airline schedules database, which holds flight details for 1,000 airlines and more than 3,500 airports. Every ten seconds a flight is updated on the OAG system.
OAG provides a broad range of products for business and consumer customers, available in virtually any way the customer wants it: Internet, PDA, mobile, digital and print.
OAG is a private company supported by over 400 staff with presence in Europe, America and Asia. To view OAG services visit http://www.oag.com/, http://www.oagdata.com/ and http://www.oagcargo.com/
About ad 2-one
ad 2-one UK specialises in online advertisement sales, email marketing and complementary services across all digital platforms.
Since January 2001, ad 2-one has focussed on providing advertisers with advertising opportunities across a carefully selected group of premium brand web sites. In-depth site knowledge enables ad 2-one to develop tailored sales programmes for advertisers – while maximising revenue for the site.
In January 2005, ad 2-one opened an office in Sydney, Australia, followed by Dublin, Ireland office in June 2005.
Sites represented by ad 2-one in the UK include BAA, Eurosport, NME, Blueyonder, Virgin Radio, Disney.co.uk, Cheapflights, Wallpaper*, European Tour, Mothercare, boltblue, thetrainline, Manchester Online, the Discovery Channel, and UK TV.
http://www.ad2-one.co.uk/