There may be a wide choice of fares on offer for a traveler sitting in the Economy cabin. For a start, there will be a flexible Economy fare, plus a variety of cheaper options called "discounted excursion fares".
Take a look at the Economy cabin below where 6 people are sitting in Rows 32-34 on a flight from London, UK to Chicago, USA. They started their trips in London and are all paying different return fares.

Help?
Don't worry. When you book a flight you know the date you want to depart and the date you want to return. The travel agent, air reservations clerk or internet site will find the price that matches your travel dates.
The next few pages show HOW those prices vary. If you understand some of the terms like "maximum stay" and "Sunday rule" you will find it easier to find the best fares and understand when changes to bookings can be made.